English English 5 Tips to Create the Perfect Business Card - How To Design Professional Business Cards Hi! I'm Antonio Centeno. I'm the founder of Real Men Real Style. Today, I'm going to be talking about the perfect business card. I'm going to give you five tips on how to create 5 Tips to Create the Perfect Business Card | How To Design Professional Business Cards !!! the ideal card for any situation. Before we get into this, guys, you know what I'm going to ask, for you to subscribe to my YouTube channel. That way, these videos come right to you. You don’t miss any of them and they're delivered right to your inbox because if they're not, you're going to miss my ghost videos, which you guys know I'd put out there and they're only out there for about
to business flyers hours. If you miss those, you don’t get the link from YouTube saying, "Hey, Antonio has uploaded a new video." Well, you're just never going to see them. You're going to miss them. Let's just say I'm going to have fun with those ghost videos. Let's go ahead and jump into the content. Guys, these five tips aren't going to apply for every single one of you, and that's the key. Number one, you need to understand your purpose for the business card. Me, I'm a business owner. I have multiple businesses. When I use business cards and I go to events, sometimes I'm speaking. Other times, I'm simply sitting back in the audience, but I'm at a point with my business where I'm pretty selective about who I want to spend time with. So my business cards are geared a little bit differently. They actually say just simply "business owner" on them. They only have my email address because honestly, I am very careful about who gets my phone number now. That business card, for many people, especially if you look online, they'll say it violates a number of rules, but for me, it serves my purpose. It actually is something that has plenty of room that I can write on the back of it and it sends the message that I want to send. A good example, I met a guy named Chris Brogan who's at the New Media Expo, shook his hand. He didn’t know me from atom, but I knew who Chris is. Chris is actually one of the leaders on the internet, just for the last decade has been someone out there leading the charge on what the worthy internet is taking us and what it's going to do. He's got a very popular blog. Now, when he looked at my business card and he saw "owner", it immediately sparked his interest. I also mentioned at some point where he picked up that I was in the Marine Corps, so all of a sudden, he meets a Marine who's a business owner. It turns out he owns The Business Owner Magazine, so he was very interested. It turned into a guest post. Now, my purpose was to send the message and to connect with other business owners, people that are running companies that I respect and I knew that they would pick up on that kind of stuff, so my business card, number one, served its purpose. Now, let's look for you. If you're out there looking for a job, then that business card needs to in a sense send that message. You don’t want to be using a business card from some other company you used to work at. Instead, get a new business card that actually says -- maybe it lists some of your unique skills, some of the things that sets you apart, not a full resume because you don’t want the card to be cluttered, but you want to make that positive first impression. You want it to be memorable. That's very important because if you're memorable, you're actually referable. Oftentimes, you're going to meet somebody, give them your card, and to be honest, there's not going to be a connection. There's not really a way that they can help you. However, if you're memorable, if you're somebody that strikes into their memory, then you'll be able to -- in a sense, when they meet somebody and they're like, "You know, I just met someone that you need to meet," and they could pull out your card, they're going to be able to make that connection, so number one, focus in on the purpose of your card. Number two, keep it simple. Make sure the card is readable. You will not believe how many business cards I get from other people, and they're actually difficult to read. They're actually cluttered with information. It's actually even hard to understand who is this person and what are they doing. Make sure you use a readable font. Not everyone actually has perfect vision. A lot of people, they may misread it and they'll simply throw it away. You get a very short time frame. So again, make sure it's got your best contact information and multiple forms of contact information. Now, I just said that I violate this rule, but I do it on purpose to create barriers, but if you're out there looking for a job, you want to have a great email, a professional email. You want to have your phone number. You perhaps want to have your LinkedIn profile so that they can go see that. Not everyone is going to want to have their LinkedIn profile, but for you, it's probably going to be important because it's going to be relevant again to, number one, your purpose. The other thing is that some people just prefer to talk different ways. I like to talk on the phone. I also like to interact with people, believe it or not, via videos. Sometimes I send people video messages, but a lot of people don’t like to do that. They would rather type everything out, so that's why you also want to have multiple forms of contact so that the person that wants to reach out to you with an opportunity can reach you via their preferred method. The last thing about it is make sure it's clean. This is where you want to have room. [ I like to keep it clean because I do carry a pen and oftentimes, I can write on the back especially if I'm speaking to someone and they're really creating a great, solid impression. I sometimes write notes because I don’t have to remember it, then I can put that business card in my pocket. So we've talked about having your purpose, keeping it simple. The other part, number three, is make sure the information is accurate. I have actually received business cards in which the information -- they just had them printed out and the information wasn't accurate. This also applies if you are changing jobs or you're with a new company. Don’t give somebody your old business card. That may be all you have, but it doesn’t send the right impression, so don’t go with a pen mark. That's another thing I see, which is really bad, is that people just write -- they'll scratch it out and they'll write their new phone number. To me, that shows a lack of preparation that you're not taking this super seriously. And honestly, it's much harder to read, so we're going back up to the part of it being simple and readable. A lot of times, I can't read it or if it gets wet, all of a sudden it smudges. Guess what? I'm not going to be able to contact you. Please make sure it's the right company. It's one of those things oftentimes when we look at it and you want to make sure that's associated with you. So we've talked about purpose, simplicity, making sure it's accurate. Make sure it's professional. Now, we've talked about this at the very beginning, but look at the email. Oftentimes, people are using these email addresses like fatheroffivekids@aol.com. Now, that's cool. I'm having my fourth child on the way, so I respect being a dad, but when I see a business email like that, I'm wondering, does this guy actually take it that seriously? That's a personal email. Don’t use personal emails unless they look professional. Gmail is pretty good. The new Outlook emails aren't bad. The Hotmail emails, I know, have gone away, but there are a number of emails out there that are really long and convoluted. Try to avoid things. Go with something simple, something that's clean, something that's professional. I would avoid Yahoo! emails as well. Just the word "yahoo", if you look up what it means, it actually doesn’t have a professional sound to it. I don’t know. Maybe the company will rebrand at some point. The other thing is make sure that the actual card is clean. I know this should go without saying, but I've had people hand me smudged, dirty cards that they had in their back pocket for I don’t know how long. Honestly, I don’t want to even touch the thing. The other thing is have a system for handing out cards. What do I mean by this? Whenever I hand out cards, my right pocket contains my business cards. My left pocket on my jacket contains the business cards of others. So when I take your business card, I put it -- it depends on the gentleman. Sometimes, I often acknowledge the card. I look at it. There are some cultures where you want to acknowledge the card. Basically, it's a sign of disrespect if you put it away too quickly, but I always put them in my left pocket. Then I take out my business cards and hand it to them from my right pocket. The reason I do this -- and I've seen people hand me other people's business cards especially at networking events where business cards are going all over the place, so make sure you've got a system for it. Again, that's my system. Feel free to copy it, but that's the one that works for me. The last thing, and this is something I see again and again, is have plenty of business cards. I see people that go to conferences and after the first day, they have run out of cards. Don’t let that be you. Really plan ahead. If you're going to a conference with people, we'll take business cards. That's a good amount. A lot of times, people go there and they take or business cards. If you do that, you need to be really strategic in who you hand them out to. Otherwise, you're going to run out very quickly, and who knows? You could easily give out business cards in minutes if you're someone that's really working the room and meeting a lot of people. I know for me, because I'm a speaker, a lot of people want my business cards, so I'll simply put a small stack in front and people can just come by and grab it and reach out to me later. Another thing I do with business cards is I strategically place them in various points so that even if I mistakenly forget my big stack, I've got in all of my sports jackets -- I've actually got about to business cards in various pockets on the inside. I do this because I don’t forget my sports jackets and the business cards are always there, so that's one thing I do. Another thing is I carry the case. Actually, I have a very nice case, which if we go back to keeping them professional, looks very nice. It keeps them clean, but actually having the case, putting it in my luggage, it's actually on my checklist whenever I pack and I go places. Another place I keep business cards, inside my car or truck. Now, if I'm flying, I'm not going to have access to it, but a lot of times I'll go some place and by having to
business cards in the console of my vehicle, I can always go back out and grab those, and then be armed at least with those to 100 cards. [ The final place where I keep at least five business cards is inside my wallet. Now, sometimes they do get a little bit beat up and yes, we're going to violate that, but that's better than me having nothing. I keep them in a small little case, a little plastic case that actually does a decent job of protecting them. No smudges get on them, but they do get bent up occasionally. However, that's better than not having anything. Let me know what you think and hopefully you found this video useful. I would love for you guys to go over to Real Men Real Style and join my email list, and grab your copy of my free 47-page ebook on men's style. I actually give a number of tips on how to be a better man, on how to use certain different techniques. We talk about negotiation. We also talk about things like this, this business card, and how to be a better man. So hopefully, you guys found this video useful. I'll see you in the next video. Take care. Bye-bye. [0:11:00] End of Audio
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English English Hello everyone this is Chris from Spoon Graphics back with another video tutorial. Today I'm going to run through the process of designing a business card and talk about some of the important things to consider when designing for print. How To Create a Print Ready Business Card Design !!! It's super important that you get things like bleed, color mode and resolution right when you're creating your artwork, otherwise you might end up having your files rejected by the printer, having to start again from scratch or even worse, receiving hundreds of prints back that look nothing like your design! So hopefully this guide will cover each step and ensure your print projects go smoothly. Business cards are a common printed product that are fairly simple to design, but before you start, make sure you receive specific artwork instructions from the printer you're best online printer going to use. Every company has their own preferences, so the settings I'm using in this tutorial might not match up exactly to what your printer wants, but at least you'll know what they're referring to when they say stuff like trim size and bleed size. We're going to use a mix of Illustrator and Photoshop to make the most of each application's strengths. The overall design will be composited in Illustrator, so we'll start there. Create a new document and enter the dimensions of the business card in the artboard size settings. A common business card size is 88x55mm, but again, make sure you check with your printer first on their exact product specs. If you're in the US, you'll probably find the measurements are in inches as opposed to millimeters. The print firms I've used required 3mm bleed, so enter press Tab to apply it to all sides. Bleed is basically some padding around the edge of the design which is cut off during the printing process. It ensures that you don't end up with tiny slithers of white paper along the edge of your prints if the machine isn't lined up exactly. We're designing for print, so select the CMYK color mode so we're working in Cyan, Magenta, Yellow and Black inks as opposed to RGB light. Then most business cards are double sided, so increase the number of artboards to The main white area of the artboard is the finished business card size, also known as the trim size. The red outline indicates the bleed area which any backgrounds will need to extend to. It's also wise to highlight a safe area within your document. This not only makes sure your important elements like a name or logo aren't too close to the trim area that they risk being chopped off, it also helps balance your design by applying some margin around the edge. The size of the safe zone is entirely up to you but enough to look neat. You can highlight this area using guides, or draw a rectangle then right click and select Make Guides. I want a black background for my card design, so I'll grab the rectangle tool and draw a shape that covers the entire bleed area, clearing out the stroke to leave just the fill colour. A black background sounds simple enough, but there's a whole plethora of different blacks in print design. If you move the colour picker to black you'll notice it's made up
in RGB, which means there's no light so it's as dark as you can get, but look over at the CMYK values and they're all over the place, totalling at to be printed when you consider the general limit is around There's a basic 100% K black, which uses just the black ink from the standard CMYK process colours. This is good for text because just using one ink out of the four CMYK colours means you'll get the sharpest possible print, but when it's applied to a large area it can look a bit washed out. Rich black is the term used for mixes of Cyan, Magenta, Yellow and Black that result in a deeper black. A common one on 50, 40, 40, four CMYK colours you set in your software and the amount of ink printed with each plate. The trouble is, this particular colour mix uses all four plates, so it has a high risk of misregistration which can cause fuzzy text, often seen on cheap newspaper prints. A couple more common blacks are warm black and cool black, which mix Cyan or Magenta. These two recipes only use two plates so it's much safer to use with small text while still darkening the black. The difference between them, as their names suggest, is one has more of a cooler blue tone, whereas the other has a warmer browny red tone. I'm going to use blue elsewhere in my design so I'll go with cool black to complement it. Set up the colour manually by entering the relevant percentages in the CMYK values. You can now begin building your business card design by bringing in a logo. Scale it to size and align it to the safe zone guides. There's no white ink in printing, unless it's a super specialist print. Giving something a white fill in your software will translate to the other elements being knocked out to allow the paper to show through. When entering the text for your print design, A business card is held up close so you can get away with generally smaller type, but be careful if you're using elegant fonts with high contrast, there's a point where fine lines become unprintable. The slab-serif Achille font I'm using is pretty robust so it can handle One thing to keep in mind when designing for print is the paper stock forms a large part of the final design, which you don't get to see on screen. A lot of people try to add gradients and drop shadows to make their designs more interesting, but these often just muddy the final print. An area of flat colour might look boring on screen, but when its printed you'll see the texture of the paper with a matte or glossy finish. In my design I'm enclosing the main name and contact info in a white box, which needs extending up to the bleed area. The text within this area needs to be black. I could keep using cool black with 50% Cyan, but there's not really any point seeing as the text isn't a large enough area to see the difference. All it does is risk misregistration, so instead normal For the other side of my business card design I'm going to leave the background white but make use of a photo, so Photoshop comes into play here to use its strengths as an image editor. We need to recreate the business card document size in PSD format, so create a new document and change the dimensions to millimeters. Photoshop doesn't have a separate bleed setting so we need to calculate the total dimensions. likewise 55+3+3=61mm. All print work needs to be the resolution to pixels per inch, then set the color mode to CMYK. We can't see where the actual trim line is but setting the safe zone up using guides will make sure the elements are laid out nicely. A quick way to do this is to set the size of a marquee then snap the guides to it. I want to have the logo and a tagline on this side of the card so I'll paste in the logo graphic from Illustrator and type out the text with the relevant font. Usually it's advised to add all your text in Illustrator because it's made in crisp vectors rather than fuzzy pixels, but I'm going to overlay a photo, so Photoshop is the best option in this scenario. I've downloaded this space scene from Shutterstock. Pasting it into the document will automatically convert it to CMYK and reformat it to 300ppi. This is a nice high resolution stock photo so I've actually got to scale it down a lot. You don't want to try and use small images from the web because they'll only be the size of a postage stamp in print terms, unless you upscale them, which will make them look totally ugly. The effect I'm looking for can be created using a layer mask. Filling it with black hides the entire photo, then the areas I want visible can be selected and filled white. Use Photoshop any time you're working with textures and images as part of your print designs, then add text and logos in vector format over the top in Illustrator. When you're done, save the file as a JPG using the normal Save As command so it retains the resolution and colour mode. Back in Illustrator this background can be placed onto the artboard for the other side of the business card. Before exporting the final print file it's wise to outline your fonts by pressing CMD+A to Select All, then CMD+Shift+O to Create Outlines. This eliminates any chance of your font not being picked up when it's opened on the printer's computer and defaulting to something boring. Go to File > Save As and select PDF. There's some options to add printer's marks but unless your printer has specifically asked for them just leave them off. There's also a PDF setting here that might be required. This file now contains both business card sides in one print ready document. You can give the file a quick check over by opening it in Adobe Acrobat. Look for the Output Preview tool and toggle the various plates to see how the design will be printed using the 4 process colours. In my design you can see Magenta and Yellow aren't used at all on the first side and just black is used on the name area. On the other side, the photo is made up of various percentages of all four colours. If you're new to print design this video might have bombarded you with loads of information, but hopefully it was a comprehensive guide to the things you need to consider when setting up a print file. If you did find the video useful a thumbs up to help spread the word would be really appreciated and if you want to stick around for more, remember to hit that subscribe button. So thank you very much for watching and I'll catch you all later.
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this because it is time to chat to prep for printing so let's say you may die I'm pressure or any booklet that size by How to rearrange pages into a foldable booklet? Indesign CC Print Booklet Distiller Magazine Spreads !!! for example and you want to print it once and thats be printed the way to practice is for small obviously according to output pre flailing check out if there's any problems with it right now we have to over text we already know what those are this matter so we're gonna leave us alone cheapest place to print color next obviously to your aren't spacek then you want to go to print booklet under print booklet commercially that again so primp going to incite file print book on the print book booklet you gonna maybe see a printer up here maybe postscript Qantas at this point most you might see a printer up here but this matter for now which gunpoint previewing should see something like this maybe a warning with pics I S K regarding your paper size the way about that right now we're gonna teach you how to fix that anyways is the way it worse poster printing booklets for the front cover prince with the back now if you're making by them to printing on the %um by seventeen sheet of paper okay so what actually means by cents on gonna be white and then the lengths gonna be
rate so on is just going to print settings on the print settings you gonna choose postscript file okay although we have these printers right here which I'm quick postscript file once we do that the paper size well actually fix itself see good with that odd angle to set up mark simply okay you need all these things be checked on suggests could come this make sure all these are on you really need color bars at this point you to my pic job but must have you just click on it and so K civic on to print shop want this to be on Nokia crop marks two pleats everything outplayed just go through it on the chin advance presets usually low or medium pink shirts high right now and just click OK after you click OK you should see this okay you should issue any warnings at this point ishti postscript file right here on also must have you i doing sadistic from what I seen your comments so just make sure to ship to center stage once again sadistic just just are staples to have to Staples in the middle just bring everything together that set the stage on once you've done that just print and value on gussied up DUP little file right there so which I'm a click on print I we're gonna call it test for now and which gonna put save replace that's going to give us the word said text that can this matter okay right now it's doing this postscript file next year gonna need a program called stiller with distiller we're gonna make this work the wait should knife redoing
by as you know batting totally loan by seventeen who ever since you have your pleats it does extent beyond the delay my seventeen so you gonna be printing okay while the guys at the shop are going to be printing I'm not tough by
sheet of paper or maybe min pence woo how the print okay must and will do top
North spring booklet thats totally them accepting however some money
Min so make sure to bring your laptop with you your print shop just in case you have to make change seemed yet now this part but that's still there almost pushups will do this for you however it's better if do it yourself since you have two fonts and not all the print shops will hop sing France issue okay so I peretz tillage open that up okay this acrobat still at this point most if you will see me this high-quality K when you want to click on their arm some people just one score right into it seem like a okay Beitbridge gonna teach you the easy way high-quality print okay for most print shops this is OK are these the way the do it your file that you just sex party this this right here it's PS file snot out Kiev cannot puedo Kiev to transform it with Adobe distiller now with Adobe distiller we're gonna need to set this up the correct way I'm gonna pick right now %um by seventeen which as you can see I'm gonna show you the settings that a picked up for that but let's say you want to do it right from the start so I'll go to high-quality print we're gonna go up here were says settings under Settings you gonna go to edit at the weekly upsets can't hear squared the tricky part comes in you guys don't want on although this is your pagesize each page size you want your overall size so since this is the print size that we're doing for each page that means we're printing on not by AB or Min see when you're with to be actually
at this point so just change that up on so we're just gonna tap or arrow keys becoming a priest Edward taping right now right here and we're gonna tape and another 0 ver mis miss ehrlich here okay so there's
us and right here it's going to be too cancel
point onto okay so thats are with and I hate that we're gonna print are booklet on okay make sure that you get this part right and then you can preview it and see where he screwed up or not okay on most for you probably it's gonna be this or else might be a and then I'm 18 right there for the way okay so which got a quick on rock tonight going to click on OK was gonna but say that but save this as a preset okay so you have this on option P easy to click on later on so gonna pick condt but
settings safe okay thank you we go by so we now have to do is strike this on to hear okay you can see this plus a just let go and gonna start converting it for you gonna make that PDF exactly the way should come out okay at this point tripped wait for it and we got a preview rpf exactly how it's supposed to look like in the end so you're gonna be looking at spreads on your two sprites once again they have to fit their saw all your pleats remarks make sure pleats extend out enough if doing well a pretty large arm magazine sites such as if every bevin like this and you're going to print on thick paper you want the streets be a little bit bigger than them what they tuck you mean maybe it's gonna be or something like that on just make sure it's a little bit bigger then what you think you will be okay so the pleats you may have to change them that's on telling you it's cool to print shop with your laptop then make be some last-minute changes that you want to ons upto okay arm right now it shouldn't take time much longer you should be wants a status ready should take small-time killer because he created our PDF right now and we got a preview it see his can see exactly what you guys should be looking for some chopping it up with Safari you guys can just double click on it you know I'm don't really have to support that's just me arm so this hotspot look like you see is how they're gonna print it actually so it's gonna be your front cover cover okay and then you gonna see a whole mix up of things here which doesn't really matter okay knife you guys see lines like this make sure to go back and change them on those are not great okay and you guys may see this mix up of things that's just the way that on the PDF's organized so when the folded you all make sense okay on this will actually make sense when once you a sprint this and put them together it will all makes sense you okay but this hotspots to look Lake on I back cover and front cover once against their and then you're gonna see all the pages Cerna mixed up okay sir peach course but this page which the thing I've peach number because through table of contents but the way the cat print it so we would put them together once again they will make sense that's when you guys do this Nick church call you print shop before you go and see what size you guys should format this or maybe even they might do that still a part for you but this way you know exactly what's going on and that's it for this video tutorial anyways and get some questions comments to rate them to glow and don't forget scrape and great thank you the up time
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